Success Grenade 9

"Keywords"

Hello again –

Before I begin – please click here.

Next week – I have a special gift for you that will allow you to be able to create a site
just like that in minutes.  Literally!  But in order to do this – you will have to understand something called – KEYWORDS.

I know keywords sound pretty dull - but the truth is - they are anything but that.

Keywords are one of the things that a lot of people - particularly newcomers - never
really bother to learn about.  Which is a shame - because spending just a few hours
getting to grips with keywords can greatly benefit your business.

What are Keywords?

For example –

- if you wanted a better mortgage deal, you might type in ‘mortgage rates’.  In this case
mortgage rates is a keyword. 

If you wanted to improve your golf swing, you might type in ‘improve my golf swing’.
In this case, improve my golf swing is a keyword.

You use keywords all the time – whether you were aware of it or not.  Every time you
conduct a search – you use keywords.

As an aside – please note that although the correct term is keyword – a keyword can
actually contain a few words. For example – although ‘improve my golf swing’ is
actually FOUR separate words – it is counted as ONE keyword. (I prefer to use therefore
the term keyphrase – but keyword is the universally used term).

Why are Keywords important? 

To understand why keywords are so important – you have to understand how the web works.

Let’s use Google as an example. 

Google’s spiders and robots trawl the web all the time ‘reading’ every website.  Google give a higher ranking to websites that are full of strong keywords. 

The better use of popular keywords you have – the higher in Google’s listing you will appear – resulting in more exposure of your site.

Once you have a list of strong keywords – all you have to do is make sure that you use these keywords on your web page(s). 

Sprinkling your web page(s) with ‘search engine rich’ keywords will make you a favorite amongst the search engines.  And they reward your work with higher listings.

Simply put – getting keywords right – can generate a HUGE amount of FREE traffic to your site (this is known in the business as SEO – Search Engine Optimization).

How do I find keywords?

So how do you determine the best keywords to describe your site?  The bottom line is – you have to think like a searcher.

Let’s use your own site as an example (or your eventual site if you haven’t created it yet).

What is the theme of your site?  What is its subject matter?  What product or service are you offering? 

Take a step back – and ask yourself – if you were looking for a site such as yours- which
words would you type into a search engine?

Of course you will be able to think of a few – but they may not be the best.  You need to
figure out the most effective keywords.

And there are many tools on the web that can help.

Have a look at these two in particular:

 
www.freekeywords.wordtracker.com

https://adwords.google.com/select/KeywordToolExternal

All you do – is type in the words that you can think of – and then with the click of a button – dozens (if not hundreds) of related keywords will appear. 

The first link above also gives a DAILY total of how many people are searching using certain keywords – so you can see exactly how HOT (or not) certain keywords are.

I've made you this following video to show you how easy finding and using keywords is.

What do I do with the keywords once I have them?

Once you have built a list of solid, strong keywords – all you have to do is use them!  And by that I mean literally use them in your web page(s). 

The more you use popular keywords - the more search engines will love you. 

And the more search engines love you- the more you will appear higher in their listings. 

And the more you appear higher in their listings - the more people will see your site.

All it takes is a little effort to search for keywords that are popular in your particular niche.

It's amazing how many people do NOT do this.

Keyword rich content is great search engine fodder to generate FREE traffic to your site.

What to do before next week.

Next week – I will need you to know some keywords for your site.
 

Even if you haven’t created your site yet – you can still research keywords using the above methods.

Don’t forget next week I am going to give you an awesome tool that will allow you to create a site like this – in literally minutes.  But you will need to know your keywords first.

And if you haven’t started to create your first site yet – you can get your hands on my much talked about FREE 100+ page eBook Create Your First Website By 3.45 This Afternoon – by clicking here.

 
It’s going to be a big week next week on SUCCESS GRENADE.  I can't wait for you to be here!

 
See you then!

 
Kindest- always,

Chris Farrell

    
    
  

PS  Please don't forget you can mail me direct at anytime.  If you have any question or queries or problems - my direct email is:  chris@chrisfarrell-online.com